PRIVACY & COOKIES
—-
This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.
By using our website or interacting with us, you consent to the practices described in this policy.
1. Who We Are
PFE Technologies Pte Ltd (“we”, “us”, or “our”) is a business operating in Singapore that offers a wide range of products and services to businesses and individual consumers.
Our website address is: pfetech.com
For any data-related queries, you can reach us at: [email protected]
2. What Personal Data We Collect
We may collect the following types of personal data from you:
- Name
- Contact information (e.g. email address, phone number, delivery address)
- Payment and transaction details (if applicable)
- Communications with us (e.g., emails, contact form submissions, messages through WhatsApp, Instagram, Telegram, or other messaging platforms)
- Device and browser information (via cookies or analytics tools)
- Information collected during in-person interactions, such as when you visit our showroom, meet with our sales or technical personnel, or engage with us at your home or another location
We collect your personal data when you:
- Contact us via email, messaging platforms, or forms
- Place an order or request a service
- Subscribe to newsletters or marketing updates
- Browse our website (pseudonymous analytics described below)
- Interact with our staff in-person at our showroom or other locations
- Meet with our sales or technical personnel on-site, at your home, or elsewhere
3. Purpose of Collection
We collect and use your personal data for the following purposes:
– To respond to enquiries and provide customer support
– To process transactions and deliver products or services
– To send you updates, promotions, and marketing (with consent)
– To improve our website, services, and user experience
– To comply with legal or regulatory obligations (e.g., accounting records)
4. Consent
By voluntarily providing your personal data, you consent to our collection, use, and disclosure of that data for the stated purposes.
You may withdraw your consent at any time by contacting us at [email protected]. However, please note that withdrawal of consent may affect our ability to continue serving you.
5. Disclosure of Personal Data
We do not sell your personal data. We may disclose your data to trusted third parties, including:
– Payment processors and logistics partners
– IT service providers (e.g., cloud hosting, email delivery)
– Government authorities when required by law
Where data is transferred outside Singapore, we will ensure it is protected with appropriate safeguards.
6. Retention of Data
We retain your personal data only as long as necessary for:
– The purposes stated in this policy
– Fulfilling legal and regulatory obligations
The retention period for your personal data will vary depending on the nature of the data and the purposes for which it was collected.
7. Security Measures
We take reasonable steps to protect your personal data from unauthorised access, loss, misuse, or disclosure. These include access controls, encryption where applicable, and secure cloud storage services.
8. Website Analytics and Cookies
We use Google Analytics 4 to understand visits, navigation, product interest, and engagement. Google Analytics sets first-party cookies including _ga and _ga_<property-id> to distinguish pseudonymous visitors and sessions. It may process page and interaction data, referral information, browser and device details, approximate location, and a pseudonymous client identifier.
We do not intentionally send order or enquiry contents, names, email addresses, phone numbers, delivery details, payment details, or other direct identifiers to Google Analytics. Analytics data is retained according to the configured Google Analytics property settings. Google processes Analytics data as our service provider; see how Google uses information from sites that use its services.
You can delete or block Analytics cookies in your browser settings. You can also use the Google Analytics opt-out browser add-on.
9. Your Rights
Under the PDPA, you have the right to:
– Access your personal data held by us
– Correct any inaccurate or outdated data
– Withdraw consent to the use of your data
To make such a request, email us at [email protected]. We may require proof of identity before responding.
10. Changes to This Policy
We reserve the right to update this Privacy Policy from time to time. Changes will take effect upon posting on this page. You are encouraged to review it periodically.
11. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Data Protection Officer
Email: [email protected]